Overview • Slideshow • Our Process • Training Sessions • What You'll Learn • Benefits • How We're Different • Why Training? • B2B Training • FAQs • Contact
The Business Case for Social Media Training
The reasons for corporate social media training not only provide a strong argument for your marketing endeavors--they build a solid business case for increasing your revenues, advancing the skills of your people and protecting your brands, including:
•Complexity: Simple tools but a hard environment. Web 2.0 tools are the simplest (and the most cost-effective) of all media to employ. Yet social media is the hardest environment within which to succeed. Why? Because the "new rules" change so much of what we've learned up until now. And to succeed in using these tools to market to customers, you must first learn the complexities of marketing with these customer-led media.
•Relevance: Modernize we must--or brands will be left in the past.
The best brands remain relevant by supporting the changing media preferences of their markets and by not letting their savvy competitors grab their market share while they’re asleep at the Web 2.0 Wheel. Think customers are waiting for you to catch up? They're not--they're simply assessing more "relevant" alternatives. After all, perception is reality... in worlds both offline and online.
•Risk: Web 2.0 is a very public set of media, and leaves a permanent public record.
You're not publishing a low-risk, low-traffic private family blog. Through social media, you're launching a (very!) public presence and set of programs in order to engage customers, advocates, analysts, press and partners. These media will serve as the front lines to your corporation's face, personality, products and communications. The objective is to keep opportunity levels high, not to increase levels of risk through overlooking key best practices or taking shortcuts.
•Knowledge: You cannot learn all you need to succeed from a book (or a blog).
With such new media and new best practices, you can’t possibly learn all that you need from reading a book (or a blog). Far from it. Your team needs the ability to ask questions and get answers--on the spot. Further, people learn better in a live setting with personal interaction and collaborative idea generation.
•Change: A new environment requires a shift in mindset before a shift in marketing.
Ironically, the biggest change (and challenge) for marketers is not a shift in their marketing spends, but a shift in their mindsets. In fact, the biggest adjustment for companies is embracing that customers, not them, now set many of the rules-- because customers have the very same tools that companies do. But in a world that's rooted in authenticity and transparency, your markets will know if you're using social media to serve them, or simply going through the motions. Through our guidance we effect the core change that's needed by shifting your thinking... not just your plan.
•ROI: You require a Brand ROI Plan--not just a lesson plan.
Our social media training model blends the best aspects of both training and marketing. We don't just train your people, we also architect a set of targeted recommendations and program ideas to improve your brand--with all programs structured around your customer audience, business sector and competitive landscape. So once training completes, your new plan for Brand ROI begins.
Please learn more about social media marketing training at the links below.
Overview • Slideshow • Our Process • Training Sessions • What You'll Learn • Benefits • How We're Different • Why Training? • B2B Training • FAQs • Contact
