Overview • Slideshow • Our Process • Training Sessions • What You'll Learn • Benefits • How We're Different • Why Training? • B2B Training • FAQs • Contact
Track I. Drivers & Principles: Shifting To The New Mindset.
The Big Shift: Welcome to The Web 2.0 World. An introduction and examination of the profound shifts occurring across technology, markets and purchasing behaviors, this session answers the question: What set of trends are occurring across niche and mainstream audiences--and how do these game-changing shifts impact marketing practices and processes?
Building The Business Case for Social Media. Review of the tremendous benefits that social media provides and discussion of how social media can grow revenues, relationships and reach, this session answers the question: Why does social media provide a strong business case, and what are the range of benefits (ROI) that executives can attain through their social media programs and participation?
Track II. Tools and Technologies: Understanding The New Media.
The Marketing 2.0 Tool Set. Review of the expansive set of Web 2.0 technologies and tools available to marketers (and consumers) spanning blogging, microblogging, social networks, online videos, podcasts and many more. This session answers the question: What is the universe of Web 2.0 tools available to today's marketers and how can businesses leverage these media in their marketing mix?
Setting A Social Media Strategy. A workshop focused on pinpointing viable social media strategies and content focus to engage customer audiences while promoting a company's value proposition and offerings. This exercise answers the questions: Which social media strategy and content focus are viable for our marketing objectives and customer audiences?
Track III. Best Practices: Succeeding In The New Marketing.
- Step-by-Step Guide To "Start Smart"
Instruction of the key steps to launch, maintain and sustain social media programs, along with review of pertinent case studies and relevant examples from other companies on their social media strategies, ROI and key lessons learned in this space. This session answers the questions: How do we prepare our people, programs and processes in order to succeed in this space in both the near- and long-terms? 10 (Essential!) Web 2.0 Rules. Review of The Top 10 Web 2.0 Rules to yield benefits across revenues, customer relationships, online WOM and market relevance. This session focuses on answering the questions: What are the set of best practices for successfully marketing with these media--and which practices should be avoided in order to decrease risk?
Leading Through Listening: Brand Reputation Management. As online conversations grow and spread, people are actively using social media platforms to discuss brands, preferences and needs--with their opinions affecting public perception and purchasing behavior. In this presentation, we answer the key brand reputation questions: What are the reasons that marketers should be monitoring online conversations (and the risks of not "listening" to them), which tools are available to help marketers monitor brand mentions and how should companies respond to positive and negative feedback about their brands?
What will your team take away from these sessions? Go here for a review of the key learning points.
