game-changing media apply to their businesses.
What do they need to make this leap? Rationale. B2Bs need the business case explained to them in a way that speaks to the unique objectives, needs and challenges of B2B companies (vs. those of B2Cs). To that end, I've developed this presentation for "Building the B2B Business Case for Social Media." Here's the description:
This presentation illuminates the tremendous opportunities that social media affords B2B companies by building a strong business case, punctuated by 10 key benefits, that explains why B2B marketers should be leveraging these tools to engage with their audiences, grow profits and increase their reach.
In the chance that you are also working to nudge more B2B companies away from the social media sidelines and into this brave new world of revenue potential--or are a marketing executive championing the social media marketing cause inside your own B2B organization--perhaps these arguments and benefits will help you build your social media business case, too.
Viewing the slides below in full-screen mode is recommended--but if you would prefer to view the presentation in PDF format, click here to download the slides.