Whether for a small group of 5 or a large crowd of 500+, I give presentations, conduct seminars, hold workshops and participate on panels at industry events, company on-sites and university functions.
While many of my presentations are custom, several popular topics--like B2B marketing, Social Media Marketing and Mobile Marketing--are featured in the slideshow below (which is best viewed in full-screen format). I've also included explanations underneath the presentation. Please email me to discuss speaking engagements.
10 (Essential!) Rules To Pass the "Web 2.0 Go"
Social media (aka "Web 2.0") provides marketers with groundbreaking opportunities amid a groundswell
of consumer-empowered trends. It's also changing the way business is done, because now we have new voices in the business process.
There's much opportunity and many rewards... but not without their share of new
rules for avoiding marketing misfires and
unnecessary risks. This "monopoly-inspired" presentation, covers 10
(essential!) rules that no B2B or B2C marketer should pass the Web 2.0 Go without.
The BIG Shift: Welcome To Your Strange New "Social" World
In this strange new “social” world, what has changed for today’s marketers? Most everything. What do these profound shifts in audience mindsets, media usage and purchasing behaviors mean to marketers? A lot of change to their marketing practices and business processes. But it also signals a tremendous new world of opportunity for companies that compete by adapting to the new world around them instead of resisting it.
This presentation takes marketers through what has changed (and how), which practices are outdated (and why) and strategic ways to leverage these thrilling new trends and technologies to grow their brand's revenues, exponentially increase reach and build customer relationships.
Slaying The Social Media "Fear Demons"
So many companies could be
benefiting from using social media, yet they stay on the sidelines due
to fear of the unknown, fear of “bad buzz” or fear of talking with a
(gulp!) global audience.
But you needn’t be scared of these new tools, new lingo and new environment... all you need is to be shown how to handle any situation--and slay any demon!--so that you launch strong, build relationships and increase revenues.
Building The B2B Business Case for Social Media
In a world brimming with MySpace teens, Facebook fan pages and millions of personal blogs, it's small wonder why so many B2B marketers view social media as strictly a "consumer play." But that mindset could be costing them revenues, relevance and, quite possibly, their competitive advantage.
This presentation illuminates the tremendous opportunities that social media affords B2B companies by building a business case, punctuated by 10 key benefits, that explains why B2B marketers should be leveraging these tools to engage with their audiences, grow profits and increase their reach.
10-Step Social Media Guide For B2B Marketers
There's no escaping it, marketers: Amid a flurry of headlines,
bestsellers, and reports documenting social media's meteoric rise to
the mainstream... the future has arrived. But for a B2B executive tasked with making sense of wikis, WOM,
blogs, and buzz, wouldn't it be nice if the future came with a road map?
In this presentation, B2B marketers get that road map through step-by-step instruction on how to start smart, launch strong and sustain their social media programs to ensure they get the most out of these media.
Why Mobile For B2Bs?
With 4.6 billion current mobile subscriptions projected to surge to 6.5 billion mobile connections by 2014, there's no denying it: Mobile has arrived—and it's changing how (and where) business professionals communicate with each other, and how (and why) audiences interact with B2B brands. But while B2C marketers are tapping mobile tools and technologies in earnest, B2B marketers have not yet fully recognized *WHY* mobile poses a robust, revenue-generating channel for their efforts.
This presentation focuses on the core and complex question of "Why Mobile for B2B companies?" and explains how business professionals benefit from mobile and the many ways that B2Bs stand to gain value from integrating mobile tools, technologies and approaches into their marketing activities.
Integrating Mobile Into The B2B Marketing Mix
A great session to introduce B2B marketers to mobile marketing and *HOW* to start smart, launch strong and leap ahead by integrating mobile marketing initiatives targeted at their highly engaged (and highly mobile!) business audiences.
Walking marketers through the 10 key questions to consider when integrating mobile marketing, this presentation covers everything from focusing on developing business tools and applications and development considerations of the various mobile platforms, to the many different program types that mobile provides... and much more.
Convincing The (Social Media) Critics: Winning The Boardroom Battle.
As a marketing professional, you’re likely looking at integrating social media into your marketing mix... or to have it play a much larger role than in the past. But while your eyes are on your market, you must first get the green light from the Executive Committee—a group who will have questions, critiques, and objections aplenty.
They'll want social media ROI defined in business language, not newfangled lingo and they'll require statistics, success stories, and common-sense reasons for integrating such uncommon media into the company's strategies and plans. In this presentation you’ll learn 10 key *business arguments* for winning over your toughest audience: The one found inside the boardroom.
BIG-Impact Branding
Why sell a humdrum hamburger when you can market a happy meal? A
drop of
chocolate when you can divine the Hershey's kiss? A gigantic database
when users go gaga over Google? Make no mistake, brand matters, no
matter the size
of your business.
Whether your company targets consumers or professionals, a strong brand is your single best shot of making sure your business stands out, stands apart, generates high sales and has staying power. In this presentation, marketers are walked through the What's, Why's and How's of creating BIG impact for brands (even if companies are small).
Online Brand Reputation Management in a Web 2.0 World
As online conversations grow and spread, there's a good chance that people
are "talking" about your
brand using the tools of social media. But how to monitor what they're saying...and how should you
be
responding to them?
In this presentation, we connect the dots of (1) why you should be monitoring what people are saying about your brand + (2) which tools to use to tune into the talk + (3) how to respond to positive and negative feedback about your brand--as well as tips for engaging brand advocates.
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