New to social media? Looking for some tips
to better navigate your brands through these uncharted new waters? Then you've come to the right place.
The following posts range a number of principles, best practices, tips and insights. Some of these posts were developed two days ago, others two months ago and others two years ago. No matter, these best practices are timeless. (Also, some special social media *extras* are located here and B2B social media goodies are right here)
What's up with WOM?
- The basics of WOM: Learn how it works (and how it's always worked) right here.
- Why Blog? View a collage of feedback from many people on why they blog (download PDF here)
- WOM is freeing, but not free. Find out why here.
Social Media Exposed:
- Asking yourself "Where in the Web 2.0 World to Start?" when it comes to diving into the rules, tools and new social media environment? I've created a collection of special posts, presentations and series into a slideshow located right here.
- Why should your brand have a social media presence? There isn't one answer, there are many. Find them all out right here.
- Social media, and The Social Web, isn't a new marketing channel, it's a "region" of thriving new markets. Learn more here.
- The secret of social media, find out right here.
- Unlike all other media, regular people--not profit-driven companies--fuel the growth of social media. Learn all here.
- Both your brand AND your brand's social media program must create value...value that is complementary but value that is separate and distinct from one another. Learn why here.
- Learn the many social media ironies and how you can use them to succeed--right here.
- Learn the full story on the "New Transparency" in Web 2.0 right here.
- Learn why, in social media, you're marketing from "scratch" right here.
- Hard because it's simple. Learn why social media is "hard because it's simple" right here.
B2B Social Media Marketing:
- Understand the B2B Business Case for Social Media, and the top 10 benefits for B2B companies through the slideshow located here.
- Access 20+ Posts, Presentations and Series on B2B Social Media Marketing at the slideshow right here.
- Learn why, based on a Jan. 2010 study of business professionals, it’s more important than ever that B2Bs take social media tools and technologies seriously right here.
- Learn why it's a "Share Economy" and the opportunities for B2B marketers (download PDF here)
- Learn the Top 10 Reasons Why Social Media is opportune for B2B Marketers right here.
- A 10-part series on best practices for passing the "Web 2.0 Go" applying to both B2B and B2C marketers is archived right here.
- Wondering where in the (Web 2.0 World) to start? A collection of special posts, presentations and series--for both B2B and B2C marketers--are featured in this slideshow.
- B2B Marketers: Your markets have changed, why hasn't your marketing? Find out the B2B implications and opportunities amid this vastly changing landscape right here.
- Learn the top B2B social media objections (and how to overcome them) right here.
- B2B Social Media Lead Generation: learn the 5 opportunities and 5 challenges right here.
- Find out why for business professionals, social media = age-old behaviors + new-age media right here.
- Learn why social media is MORE opportune for B2Bs than B2Cs (psst: it's about engagement levels!) right here.
- Why do professionals use social media? Find out the reasons through the slideshow here.
B2B Mobile Marketing:
- Learn how to integrate mobile into the B2B Marketing Mix through this 10-Step Mobile Marketing Starter Guide (Slideshow & downloadable PDF) located here.
- Why Mobile for B2B Companies? Learn the many answers and reasons here.
- 5 Reasons Mobile is Prime for B2Bs and 5 Questions Every B2B Marketer Should Be Asking. Learn more here.
- B2Bs, Your (Mobile) Audiences Need "More Show, Less Tell". Find out why here.
- Find out why, In Both Social Media and Mobile Media, Your *Goal* Is Exactly The Same: To Get YOUR Brands Into THEIR Worlds, at this post here.
- Understand how, In Social Media and Mobile Media, The Battles May Be Different, But The *Mission* Is Exactly The Same, at this post here.
Social Media Training:
- Learn 5 key training tips for breaking the social media knowledge barrier here.
- In transitioning to social media, companies need to focus on the fear of losing relevance as much as they do on the fear of losing control. Find out more here.
- Scared of how social media could go wrong? Face down your demons right here.
- To excel at high-tech marketing, the necessary training to grasp the essentials is very low-tech (learn why here).
Buzz, Buzzwords and stuff that is (very) misunderstood:
- Through Web 2.0 and other tech innovations, what we're witnessing (and navigating our way through) is "The BIG Shift"--find out why here.
- Find out why "free users" are your company's top asset right here.
- Find out the whole story regarding "online influencers" (and how much internal influence social media gives marketers) right here.
- When it comes to new media and your markets--your opinion doesn't matter, theirs does (and always has). Find out more on this important principle right here.
- Message first, marketer second: find out more here.
- The goal isn't buzz--it's brand ROI--find out more here.
- Actually, great minds don't think alike: why it's a great practice to be reading blogs of differing levels of readerships is here.
- Using social media to cut down on "buzzword bingo": learn how here.
- Bad can be good. Learn why engaging your critics is good right here.
Social Media Marketing Imperatives (well, they’re only imperative if you want to succeed):
- In this "monopoly-inspired," 10-post series, I cover 10 (essential!) rules that no marketer should pass the Web 2.0 Go without. (Note: this series is currently running through posts from June-November 2009, with all posts archived here)
- To succeed in social media companies need to stop thinking "technology" and start thinking "human." Find out why this is critical... and why it's so challenging right here.
- What's that you say? Learn the value of listening to social media conversations right here
- In planning your social media presence and programs, make sure you're asking the right questions: a nifty checklist of questions is located here.
- Learn why a shift in mindset is critical before a shift in marketing spend right here.
- The work you do... before you do the work. Learn the important work you'll need to do before embarking on a social media program or endeavor right here.
- Want your social media programs to succeed? Focus on your market not your product: find out how here.
- A video panel (9 segments in all) focusing entirely on social media is right here.
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