Social Media *Extras*
All of the below *extras* are downloadable PDFs, special posts or extended series. And a veritable treasure trove of social media tips are located here. Enjoy!
Having polled a variety of
marketing professionals on the value they receive from blogging, the
responses are quite enlightening and range from "connection" and
"community" to "idea exchange," innovation" and many, many more.
Find out the myriad value that marketing professionals receive through blogging in this unique collage (PDF version), or go here for the rich media version
Social Media (Planning) Checklist
A lot has changed in this new environment called social media (or "Web 2.0"). But a lot hasn't. While these tools might be "one-click easy" to employ, just as with your other marketing efforts, there's an extensive amount of work involved in planning, launching and maintaining your social media presence and programs.
And the level of upfront work directly affects (and effects) the outcome.
On that note, I've prepared a list of questions, organized by category, that can serve as a nifty checklist for companies when approaching this space. Remember, no one plans to fail but too many companies fail to adequately plan--check out the planning checklist located at this page.
10 (Essential!) Rules To Pass the "Web 2.0" Go: A 10-Part Series
Social media (aka "Web 2.0") provides marketers with groundbreaking opportunities amid a groundswell of consumer-empowered trends. It's also changing the way business is done, because now we have new voices in the business process. There is much opportunity and many rewards...but now without their share of new rules for avoiding marketing misfires and
unnecessary risks.
In this "monopoly-inspired," 10-post series, I cover 10 (essential!) rules that no marketer should pass the Web 2.0 Go without. (Note: this series is currently running through weekly posts from June-August 2009, with all posts archived here)
Reasons for A Social Media Presence (A Riddle)
Why oh why should a company have a social media presence...what are the true gains to be gotten in going to the time and trouble of launching and maintaining a social media presence?
The thing is this: that there isn’t an answer to that question. Well, there isn’t one answer. There are many. (So it’s sort of a trick riddle.)
Why, then, should companies establish and maintain a social media presence? The reasons are both vast and varied, and are all illuminated at this post.
This eBook is a collaboration of 13 marketers and I'm truly honored to have played a small part within it. While it's an an eBook in format, I find it to be more of a roadmap in its purpose. Valeria Maltoni--the mastermind behind this effort--approached a group of professionals at the close of 2008 with a concept where she was centered on creating a piece focused on "execution imperatives" since the Web is already packed with marketing predictions.
She wanted direction, not prediction. After all, that's what marketers need... especially given these challenging times and new technologies. Click here to download Marketing in 2009.
The "Share Economy"
Racing to define this new era, pundits have been coining catchphrases ranging from the "knowledge economy" and the "innovation era" to the "conversation age". But from where does knowledge, innovation and conversation stem?
The answer rests in sharing: individuals actively and openly sharing information, insights and ideas with others. Thus, the exchanging of ideas--how freely they're traded, how dynamically they spread, and the new ideas they inspire is most aptly labeled "The Share Economy."
What does this mean for marketers? Web 2.0 is changing the way they do business, because they have new voices in the business process. And while most age-old marketing principles still apply, many of the practices do not. Lots of opportunities and lots of best practices to learn: Download the PDF right here.
Social media's true value proposition for companies is that it gives them the ability to identify new markets, new opportunities, potential risks and needed improvements. But social media can't do any of these things if marketers aren't listening.
Having penned about the practice of leading by listening, I've created a downloadable PDF on which listening processes are needed, what to listen for, and why.
Social Media Tips • Social Media *Extras* • Social Media Training • Contact CK
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