In a feature article for the latest edition of Chief Content Officer, I examine the unprecedented, unstoppable opportunity mobile holds for business audiences—and why mobile needs to be elevated to a B2B brand priority... ASAP.
The piece illuminates several of the themes, implications, opportunities and best practices that B2Bs should be heeding in the rise (and, yes, revolution!) of mobile, and the many changes it drives across the way we work, connect and communicate. Read it here (PDF) or here (at the website).
Click here for a 5-minute video on "How Mobile Changes Us".
And for a free subscription to Chief Content Officer Magazine go here.