In a recent class lecture on mobile marketing, I hit on several key changes and imperatives and I wanted to share some of the snippets with you through the below 3-minute video.
In the clip I hit on anytime-anywhere media and how it changes our behavior, mobile's explosive ascendancy to the most-used media of all time, the real revolution on how mobile drives permanent shifts across our expectations and thresholds, the unique "bridge" that mobile provides between all marketing efforts... and how "better, faster, easier," is the mobile mantra for succees (be your audience consumer or executive).
I hope these points are helpful to you in closing 2011 and kicking-off 2012! In the case you want to view more videos, please go here. And for my mobile-marketing guide on The Mobile Revolution & B2B, just go here.