Mobile madness! It's everywhere you turn, with every person on the planet, headlining every ad you see on TV, hear on the radio, and read on billboards. It's clear, marketers: Whether your target audience is B2B or B2C, you—and your marketing—need to go mobile.
But where to start, and where to, from there? There's so much to learn, do, and improve.
And that's exactly why I've developed a 3-step framework to help guide marketers on how to integrate mobile into the marketing mix—with each step perfectly relevant for both B2B and B2C marketers. In the following video (run-time: 9 minutes), I walk you through each of the three key steps, support them with brand examples, and illuminate best-practices to guide you through your mobile journey.
Here's the 9-minute video clip: