CK's Blog

Saying you're great isn't so great (it's best left to others).

We can all say we're great. "I'm great!" There, I said it. Hmm, it doesn't seem to have quite the same impact--or anywhere near the credibility--as when other people say it, eh?

In fact, I don't sound great at all (I just sound silly). To that end, here's some buzz on me from people who are not me, were not paid by me, and were not under duress when making these great statements. But they are from people whom I count myself fortunate to have worked and interacted with:

• "CK is one of the smartest marketers we know. Her creativity and energy are unparalleled in creating interest and enthusiasm. We'd hire her in a minute or less." -- Jackie Huba and Ben McConnell, authors of "Citizen Marketers" and "Creating Customer Evangelists"
• "CK's enthusiasm is only surpassed by her creativity and street smarts. You can't ask for a better advocate for your brand." -- Al & Laura Ries, best-selling authors of eleven marketing books
• "CK brings big brains, great ears and immense heart to her work. She is an original thinker and acute listener with a steadfast commitment to the greater good. These are qualities that are absolutely indispensable in today's world--where marketing is a conversation, especially online, and social responsibility is a consumer expectation." -- Katya Andresen, Author of "Robin Hood Marketing" and Vice President/Marketing, Network for Good.
• "What I love about CK is the enthusiasm, creativity and tremendous energy she brings to any job she sets her mind to. She doesn't just believe that any given idea is a good one...she does whatever is necessary to implement it and make it succeed. She gets things done." -- Ann Handley, Chief Content Officer, Marketing Profs
• "CK thinks authentically and different. It's why her voice has such value." -- Drew McLellan, CEO, McLellan Marketing Group
• "CK brought a fresh level of excitement and strategic insight to our marketing efforts in a very short time. Our business is extremely technical and ever-changing; but CK managed to capture an understanding of our market, analyze the opportunities and provide succinct, compelling concepts and creative execution." Keith Ward, Assoc. Director Global Marketing, ISI
• "CK is a brilliant marketing strategist; she's truly at the top of her field. Insightful and incredibly thorough, her business savvy and solid experience make for impressive results...and she always over-delivers." Michele Harris, President, SMARTi Solutions
• "We consider CK one of the leaders in market analysis, strategy and messaging. She consistently delivers award-winning results for emerging and established brands." Neil Vineberg, President, Vineberg Communications
• "CK brings a combination of strategic insight, sound marketing instinct and a process orientation that ensures actionable planning and meaningful results." Lisa Meyer, Marketing Director, FCG
• CK sucks people in with value...she is incredibly insightful and full of ideas. I can't imagine why anybody wouldn't listen to her ideas and implement them." --Joe Reger, JR., CEO, dNeero
• *Bonus*: One of my favorite pieces of feedback is not a testimonial but a testament to the advancing initiatives I hold so dear. Having worked with Al and Laura Ries on a Book Club I created and host, they ended the segment on this note: "And an extra special thanks to CK for all her hard work and dedication to the improvement of marketing minds everywhere." That one got tears (but I promise not to make you cry should you retain me ;-).

Want more info? Here you go:

• My services are here.
• My consultancy is here.
• My bio (in PDF) is here.
• My marketing blog is here.
• I'm reach-able right here.

Hire CK...yep, I'm for "hire" (but cannot be bought)

If you're seeking smarts, energy and creativity you've found the right person. Conversely, if you're seeking someone less passionate and more subdued, I completely respect that (and you), but you should probably seek elsewhere.

I'm particularly good at three things: (1) Ideas + (2) Programs + (3) People. Put those together--or retain ME to put those three together--and you've got an epiphany (or two).

My focus is pretty darn focused: creating value for the companies I work for and even more value for their customers and clients. Value creation is marketing's entire reason-for-being (anyone who tells you differently is singing you a song).

While I have a website for my consultancy, I can be retained for services in five core areas spanning online and offline initiatives:

• Strategy & Planning: Identifying the "who," "what," and "how" to meet your revenue goals and then making a plan to do exactly that.
• Program Development: Developing unique (and clever!) programs that engage people around brands, businesses and causes.
• Social Media (WOM): Leveraging social media tools and technologies to build audiences, create communities and get closer to your markets.
• Writing: Creating pieces that get people and the press talking--and listening.
• Speaking: Conducting dynamic presentations that entertain while educating (hint: if they're laughing it's a sure-fire sign they're listening).

Why would you want to retain me to help you? Here's a few reasons:

• Girl's got range: While people remark on my smarts, I've found my range is most valuable to my clients. I made the decision early on that I would dedicate myself to being a marketing specialist meaning, I would hone my strategic and tactical skills. Whether online or off, your execution has to follow a sound strategy and your strategy isn't worth two cents unless it's well executed.
• Girl's got cred, too: I've worked with the biggies on projects (Fortune 50, not just Fortune 500), I've done the MBA and the multi-million dollar budgets. While terrific experiences, I take the most pride in people far smarter than I investing time in what I have to say.
• I'm audience-approved: Clients often tell me they not only love my work, they love working with me (I love them, too). They keep coming back, and we keep getting results.
• I think and act globally: I travel anywhere for projects. In fact, I fancy different markets, be they big city or emerging region. Plus, I'm only a New York City yellow-cab ride away from three major airports. That said, I hate flying (but I totally deal).

Need more stuff? No problem, I'm armed with stuff. What kind of marketer would I be if I didn't market me?

My consultancy is here.

Don't take my word for it, read what others say about me right here.

My bio (in PDF format) is here.

My marketing blog is here.

I'm reach-able right here.