Overview • Slideshow • Our Process • Training Sessions • What You'll Learn • Benefits • How We're Different • Why Training? • B2B Training • FAQs • Contact
What Do Professionals Learn Through Our Training Program?
Offering the most comprehensive social media training program available, the breadth and depth of our training sessions is positively unrivaled in the marketplace. But the real question is: What will your company's professionals learn through our program?
Designed to improve your company's revenues, relevance and customer relationships, at the completion of training your team will firmly understand:
•Trends. The profound shifts driving social media’s adoption and their implications on marketing practices and business processes.
•Strategy. How to pinpoint a social media strategy for your brands, target audiences and market challenges.
•Tools. The array of new tools available to leverage in your brand's marketing mix--and how to identify the specific set of tools that support your brand goals and strategy (and differentiate you from competitors).
•Best Practices. The set of new best practices and rules of engagement for marketing to online communities and community influencers.
•Brand Advocacy/WOM. How to create programs that encourage brand advocates and favorable WOM (Word of Mouth) —and which practices to altogether avoid.
•Content. How to identify and create dynamic content that will yield interest and provide unique value to your audiences.
•Online Brand Reputation Management. Why and how to monitor The Social Web to protect your brand's reputation and build customer relationships—and which items to monitor for.
•Brand Feedback. How to respond to positive and negative online feedback and the key steps for implementing real-time crisis management in a 24/7 Web 2.0 World.
•Measurement. Which hard and soft performance benchmarks to measure against your social media efforts to assess ROI.
•Overcoming Social Media Fears. How to get past the main fears of social media marketing and start reaping the benefits that social media affords your brands and company.
•Communications. How to "humanize" brands and brand communications so as to better connect with audiences in these personal media.
•Resource Allocation. The core set of processes and resources needed to successfully build, launch and sustain your company's social media activities.
What will your company receive at the completion of the training program?
•While many recommendations are discussed on-site, a formal report of strategic recommendations and program ideas--structured around your company's objectives, customer audiences and competitive challenges--is submitted 7-10 days after the close of training sessions.
Please learn more about social media marketing training at the links below.
