My work entails services across 5 practice areas:
Whether for an entire company, a specific business unit, or a suite of offerings, the pivotal first step is setting the core marketing strategy—spanning opportunity identification, positioning, branding, messaging, audience segmentation, competitive differentiation and a plan of integrated marketing programs.
My strategic work is focused on identifying a rock-solid direction and plan for achieving revenue and growth objectives. Plans include unique programs across brand awareness, content marketing/thought leadership, customer acquisition, CRM, social media and mobile.
Between the explosive growth rates, low-cost tools and wide-ranging benefits, social media will undoubtedly play a role in your marketing mix. But given the newness and complexities of the Web 2.0 environment, the main barrier to business success in these new media is a clear understanding of *how* to successfully integrate these technologies into your marketing practices, *which* tools and platforms best support your goals and *what* processes you'll need to implement to sustain your programs.
My social media work is focused on developing a thoughtful social-media strategy and set of programs unique to your company's goals, value proposition, target audiences, core offerings and competitive threats—along with implementing the essential processes to ensure success and sustainability of your efforts. For my content archive of B2B social-media insights, please go here.
With 4.6 billion mobile subscriptions at present, set to surge to 6.5 billion mobile subscribers by 2014, there's no denying it: Mobile has arrived and this new set of anywhere/anytime/always-on media provides today's marketers with a set of remarkable, revenue-generating opportunities.
My mobile work focuses on identifying how brands can leverage these media to build new dialogues with target markets, turn static branding campaigns into dynamic lead-generating programs and build new relationships that grow your profits and competitive advantage. For my mobile marketing content archive, please go here.
A program blending education *and* marketing strategy, training helps executives transition to the complex, customer-led Web 2.0 landscape with confidence, and a custom plan.
Conducted on-site at your company, your team learns the fundamentals of marketing with social media, the expansive set of new tools and benefits that these technologies offer, which best practices to follow and, equally important, which tactics to avoid. Best of all, a plan of social media programs customized to your goals,
audiences and challenges is also developed. Much more detail on training is located here.
Whether for a small group of 5 executives or for a large crowd of 500 attendees, I give presentations, conduct seminars and hold workshops. Venues range from industry conferences and events to company on-sites and executive retreats.
While
many of my speeches are custom, information on several popular topics—like B2B
marketing, Social Media Marketing and Mobile Marketing—is located here.
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