My work entails services across 6 practice areas:
Overviews are provided below, or visit my consultancy's Web site .
•Strategy & Planning
Whether for an entire company, a specific business unit, or a suite of offerings, the pivotal first step is setting the core marketing strategy—spanning opportunity identification, positioning, branding, messaging, audience segmentation, competitive differentiation, and a set of integrated marketing programs.
My strategic work is focused on identifying a rock-solid direction and plan for achieving revenue and growth objectives. Plans include programs across brand awareness, content marketing/thought leadership, customer acquisition, CRM, social media and mobile media.
Once strategic course and growth opporrtunities are identified, ideas must move from the boardroom into the market through programs that reach and resonate with target audiences, and make an impact with industry influencers.
My development work is focused on executing unique programs that not only underscore the core value proposition but can be leveraged across various media, and open new pathways for creating revenue-generating relationships.
My social media work is focused on developing a thoughtful social-media strategy and set of programs unique to your company's goals, value proposition, target audiences, core offerings and competitive threats—along with implementing the essential processes to ensure success and sustainability of your efforts. For my content archive of B2B social-media insights, please go here.
With 4.5-billion people using mobile devices worldwide, there's no denying it: Mobile has arrived and this new set of anywhere/anytime/always-on media provides today's marketers with a set of remarkable, revenue-generating opportunities.
My mobile work focuses on identifying how brands can leverage these media to build new dialogues with target markets, turn static branding campaigns into dynamic lead-generating programs and build new relationships that grow your profits and competitive advantage. For my mobile marketing content archive, please go here.
A program blending education *and* marketing strategy, training helps executives transition to the complex, customer-led Web 2.0 landscape with confidence, and a custom plan.
Conducted on-site at your company, your team learns the fundamentals of marketing with social media, the expansive set of new tools and benefits that these technologies offer, which best practices to follow and, equally important, which tactics to avoid. Best of all, a plan of social media programs customized to your goals, audiences and challenges is also developed. Much more detail on training is located here.
From understanding the business case for integrating mobile into your marketing and learning the full suite of tools available to today's marketers to grasping how to create mobile-optimized content and the set of best practices for marketing with these new technologies, this on-site, 360-degree mobile-marketing training is crafted around the unparalleled and ubiquitous opportunities of mobile.
Best of all, just like with social-media training, my mobile-marketing training blends education with a plan customized to your goals, audiences and challenges. So once training completes, your new marketing begins. More information located here.
Whether for a small group of 5 executives, a class of 50 students or for a large crowd of 500 attendees, I give presentations, conduct seminars, keynotes, workshops and trainings. Venues range from industry conferences and events to company on-sites and executive retreats.