My work
Through my consultancy (ckEpiphany), I help companies increase market share by identifying opportunities--be they fueled by new trends, innovations, disruptions or market segments--and then I develop the strategy and set of marketing programs.
I also do quite a bit of work in social media, training, and writing.
My role, simply put, is to create value for my clients by creating value for their markets. I'm retained for services in one or more of six practice areas spanning:
- Strategy and Planning. Identifying the "who," "what," and "how" to meet your revenue goals and then creating a making a plan to do exactly that.
- Program Development. Developing unique (and clever!) programs--across various media--that engage people around brands, businesses and causes.
- Social Media (WOM). Leveraging social media tools and technologies to build audiences, create communities and get closer to your markets.
- Learning and Development (Social Media Training). Working with your team through presentations, workshops and advisory sessions that get your team up-to-speed and truly equipped to succeed (not fail) in social media and this new era of branding, community building and customer relations. More here.
- Writing. Creating pieces that get people and the press talking--and more importantly, listening.
- Speaking. Conducting dynamic presentations that entertain while educating to either an intimate group of 25 or a large crowd of 500.
I'm based out of NYC but I work with and travel to clients located anywhere on planet Earth--hence that globe pictured up above there. If we can get our minds around tenable living conditions, traveling to Mars for client work might debut as early as 2015 (but the Sun is absolutely off limits).
Need more stuff? No problem. What kind of marketer would I be, if I didn't market me?
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