B2B Social Media Marketing: Top 10 Benefits for B2Bs (Slideshow)

In a world brimming with MySpace teens, Facebook fan pages and Twittering celebrities, it's small wonder why so many B2B marketers view social media as strictly a "consumer play."

But that mindset could be costing them revenues, relevance and, quite possibly, their competitive advantage.

What's needed? A better understanding of the strong business case supporting B2Bs use of these game-changing media to achieve their unique objectives, reach niche audiences and overcome challenges.

In the presentation below, I explore the tremendous opportunities that social media affords B2B companies by illuminating 10 key benefits that build the business case for improving revenues, ensuring relevance, generating leads and gaining competitive advantage.

Viewing the slides in full-screen mode is recommended--but if you would prefer to view the presentation in PDF format, click here to download the slides.

Building the B2B Business Case for Social Media

View more presentations from Christina Kerley (CK).

*B2B Bonus* For a collection of 20 helpful B2B social media posts, presentations and series that no modern-day B2B marketer should market without, just go here.

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