I've created slideshows on the B2B Mobile Business Case, Mobile Marketing Opportunities, and How To "Start Smart" with Mobile. But I wanted to develop a piece that explores how mobile is not just driving a dramatic new set of media, but profound shifts across B2B audience preferences, habits and expectations... and how those drivers are creating an entirely new set of imperatives for today's B2B marketers.
I call it "The New Normal" as so much has changed in such a short span of time, yet it's altogether commonplace to us now. In fact, I'm not even sure if we notice just how much has changed, and how drastically. So this audio slideshow walks you through those changes, as well as gives some high-level imperatives on how your branding, strategy and thinking must change in order to reach, engage and serve your audiences in this anywhere-anytime-always-on-multi-channel world. Whew, what a time to be a marketer!
The below audio slideshow runs through 25 slides in 15 minutes—and you can view the slides in full-screen format by clicking the icon on the bottom right, as well as clicking back and forth between slides at your leisure. And this presentation is optimized to view on your Web-enabled mobile devices.
(For my email subscribers, you can access the audio slideshow here.)