A Marketing Compass Through Mass Complexity.
The irony of this new era is that the tools are quite simple, it's the environment that's terribly complex for today's companies. That's a big part of the value I provide: guiding B2Bs through the complexity by identifying ROI-rich strategies and unique programs that determine where their time and budgets in these new media are best spent... before they spend them.
Savvy On The New—But a Stickler For The Old.
Having spent the past 15 years advising companies on the opportunities and disruptions across interactive, social and mobile media, my approach blends the timeless core principles of the past with the fundamentally changing practices of the present.Strong Advocate For *Unique* Programs That Break New Ground In B2B Marketing.
It’s not that these new
technologies are innovative, it’s the unique programs that marketers develop with these media that are the *true* mark of
innovation. I assure you, the business world doesn't need more of the same. What it needs are more strategies that step it up and more programs that raise the bar. That's why I push B2B marketers to develop programs that break new ground and really move the ROI needle.
An Insightful, Impassioned Voice In B2B.
Apart from my core consulting work, my unique views and personality have led me to business writing, speaking and training—with my content on B2B social media marketing and B2B mobile marketing especially popular among today's marketers. In addition to publishing my own marketing blog since 2006, I write for such leading marketing outlets as MarketingProfs, the Web's largest marketing resource with more than 350,000 subscribers, B2B Marketing Online, the U.K's biggest B2B marketing publication and Business.com's B2B Online Marketing Blog, the online marketing blog from the leading online destination for over 40 million B2B buyers seeking solutions and advice.
Some acknowledgments I'm proud of include being ranked in Smarter SM’s "100 Smartest People in Social Media"and 451Marketing’s "Top Social Media Strategists to Watch in 2010", and my advice has been cited in online and offline media
including: Inc. Magazine, B2B Marketing Magazine, Folio Magazine, The New York Post, MediaPost and Tactics Magazine.
Based in New York
City, I travel all over the country (and abroad) for my work.
Need more information? Here are some helpful links:
- Bio: A formal backgrounder (PDF) can be downloaded here
- Services: Information on my B2B marketing services is here
- Web Site: My Web site is here
- Buzz: For buzz on my work and insights go here
- Short Bio & Picture: Need a short-version bio and picture? Go here
- Speaking: Information on my speeches is here
- Audience feedback: For feedback on my speeches & trainings go here
- Social Media Insights: My B2B social media content archive is here
- Mobile Marketing Insights: My B2B mobile content archive is here
- Marketing Slideshows: Some of my most popular slideshows are here
- Training: Information on my corporate training is here
- Have questions? Please email me here
