New eBook: The "Smart" Revolution (The "Internet of Things")
A Guide To Building Smart Brands For Tomorrow's Smarter World
A "smart" revolution is afoot. A period where the focus shifts from connecting people to the Internet... to connecting things to the Web. New technologies are setting ablaze an explosive new era where inanimate things will be transformed into intelligent objects.
This massive progression upon us is powered by advancements in technologies—spanning “The Internet of Things” (IoT), digital sensors, and machine-to-machine communications (M2M)—and gives today's marketers unprecedented new powers to advance their brands.
In the rise of the smarter world, computers will no longer be separate things. On the contrary, computers will live in all things.
Integrated into the devices we carry. Woven into the items we wear. Embedded into all the objects—ranging from ordinary household appliances to extraordinary medical advancements—that fill our lives, our work, and our world.
Not some things. All things. Not little change. Epic change. Just how much change?
Forecasts now call for 19 billion connected things by 2015, skyrocketing to 50 billion connected things by 2020. Just one sector of smart objects, wearable technology, is set to surge tenfold in revenue—from $3-5 billion to $30-50 billion—over the next 3 years. But the real shocker is economic impact, with estimates mounting as high as $14 trillion over the next decade.
As I explain in the eBook, “Right now it’s only the phones that are smart—and look at how dramatically one smart object has affected every single aspect of our lives. Soon, it will be all the things that make up the world all around us. And while we currently stand in awe at how we ever survived without our smartphones... all too shortly, we will be positively mystified at how smart humans ever lived in a world once filled with so many dumb things.”
I call this The Smart Revolution. Because “smart” is this revolution’s byproduct, its dramatic benefit, and its new best practice. And while smart brands will serve as today’s competitive advantage, they will rapidly transform into tomorrow’s cost of entry.
But what implications does The Smart Revolution hold for today's marketers? What are the core principles and best practices for building smart brands? And how do companies ensure that their brands are positioned to serve tomorrow's customers?
Featuring 5 principles for smart brands and 10 brand examples from wide-ranging industries, The SMART Revolution is your guide to building the smart brands today that will win you the customers of tomorrow.