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Friday, April 27, 2012

B2B Mobile Marketing Speech: DemandGen C2C Conference

This past week I had the tremendous pleasure to speak at DemandGen's Content2Conversion Conference—and they were thoughtful enough to livestream it for remote audiences. And if you're interested in watching the segment, it's featured below (run time: 45 minutes, as it's the full speech).

I center on "The Mobile Revolution Meets B2B: New Content Marketing Opportunities & Imperatives." Through the speech, I review the real story on The Mobile Revolution and run through 3 tactical and strategic content imperatives for B2Bs.

But with that said, B2C marketers should definitely "listen up!" too, as all these lessons absolutely pertain to you and your audiences as well.

And remember, my B2B Mobile-Marketing guide is here and a 5-minute video on B2B Mobile Marketing success factors is here. Below the video I also feature the slides from the presentation. Enjoy... learn much... go mobile!

Here's the full video:

Want the slideshow from above? Go here to view on slidehare.

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