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Wednesday, March 07, 2012

B2B Mobile Article: Featured In Article On iPad HD In Content Marketing Institute

B2B_Marketers_iPadHDBig thanks to Content Marketing Institute and Michael Bay for including me in the article on the iPad HD release... and what it means for B2B Marketers.Titled iPad HD A Wakeup Call For B2B Marketers, throughout the piece I urge B2Bs to use mobile to deliver high value, create exemplary experiences, and create programs that make the lives of busy professionals “better, faster and easier”.

Here's an excerpt:

For content marketers, it isn’t the hardware that counts. “The magic in mobile is not the devices, though they are cool and cutting edge,” says B2B Marketing Specialist Christina “CK” Kerley of CKB2B marketing.  “It’s the experiences we create, given the anytime – anywhere media.”

Mobile devices are a lifeline for busy decision makers, CK explains, whether they’re smart phones or tablets.  And while tablets like the iPad give marketers more options and features, “The story is not how we’re changing our technology to mobile, it’s how we’re changing our technology to work in a mobile environment,” CK says. 

“Marketing principles are as strong as ever. They do not change, they are bedrock.  Tools, technologies and practices change,” she says emphatically. “We just need to ensure that the experience we deliver is exemplary.”

I hope you find the advice helpful...the full article is here. And in case you seek my full guide on B2B Mobile Marketing—The Mobile Revolution & B2B—just go here and for all mobile-marketing video clips just go here.


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