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Saturday, February 04, 2012

New Mobile-Marketing Article: Mobile As 'First Screen' For Customers

CK_Mobile_BMA BuzzBig thanks to the BMA (the Business Marketing Association) for running an article with me in their "BMA Buzz" Newsletter.

The piece, titled "Mobile Set To Be 'First Screen' For Customers" explores three facets of B2B mobile marketing, namely: (#1) Why it's important for B2B marketers to begin focusing on mobile-marketing opportunities, (#2) Why B2Bs in particular have been slower to move into mobile than their B2C counterparts, and (#3) What should be the top priorities for B2Bs in setting their mobile strategies.

The article is located here and in case you seek my full guide on B2B Mobile Marketing—The Mobile Revolution & B2B—just go here and for all mobile-marketing video clips just go here.

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