Mobile Marketing: How Mobile Changes Us: Part 1 of 2
While all of these nifty new mobile gadgets enable us new levels of real-time communications and newfound levels of freedom to compute from anywhere at anytime, that's not the real story on mobile. Nope, the real story is not the devices, nowhere near.
The real story is the dramatic shifts that anytime-anywhere and always-on mobile freedom is driving across new habits, preferences, expectations and threshholds for how our society lives and works. And this is exactly where marketers—be they B2C or B2B—need to pay attention.
In this 5-minute video clip, I center on how mobile changes us (psst: "us" includes your customers) and, in Part 2, which I'll air next, I'll focus on how mobile changes our marketing. Also, an entire archive of video clips is here and a B2B mobile-marketing content archive is right here. Email subscribers, please click here to view the video clip.
Mobile Marketing: How Mobile Changes Us
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Great video!
Mobile is going to change the game like Social Media did.
Posted by: Adam Dukes | Monday, March 14, 2011 at 01:01 PM
CK - excellent article. We agree with you - mobile is the future.
One thing you might consider is the quick and easy way mobile connects prospects to sellers via pay per call. Tap the app and talk to a knowlegeable sales person. PPCall provides the one thing advertisers prize above all else - customer engagement!
Earl Brown
ValueLeads.com
Pay Per Call specialists
Posted by: Earl Brown | Monday, April 25, 2011 at 10:41 PM
Great video. I agree mobile marketing will definitely be the next frontier in advertising.
Posted by: Claire Jones | Tuesday, April 26, 2011 at 12:05 AM