Mobile Marketing: How Mobile Changes Us: Part 1 of 2
While all of these nifty new mobile gadgets enable us new levels of real-time communications and newfound levels of freedom to compute from anywhere at anytime, that's not the real story on mobile. Nope, the real story is not the devices, nowhere near.
The real story is the dramatic shifts that anytime-anywhere and always-on mobile freedom is driving across new habits, preferences, expectations and threshholds for how our society lives and works. And this is exactly where marketers—be they B2C or B2B—need to pay attention.
In this 5-minute video clip, I center on how mobile changes us (psst: "us" includes your customers) and, in Part 2, which I'll air next, I'll focus on how mobile changes our marketing. Also, an entire archive of video clips is here and a B2B mobile-marketing content archive is right here. Email subscribers, please click here to view the video clip.
Mobile Marketing: How Mobile Changes Us