B2B Mobile Marketing: The Insider's Guide To Engaging Business Customers Through Mobile.
I am both thrilled and humbled that MobiThinking has featured me in their just-released "Insider's Guide To Engaging Business Customers by Mobile.
Not only has MobiThinking been one of my core reads in the mobile marketing space, it has been a compelling, up-to-date source in providing global mobile statistics—and marketers, in such a fast-moving and explosive space as mobile, I assure you this is no easy task!
But before I get into all the mobile goodies awaiting you, I want to remark on how excited I am that Andy Favell, mobiThinking's Editor, knew how vital and entirely relevant the mobile revolution is to B2Bs—that was music to my ears since I've been evangelizing B2B mobile and we need more advocates such as he. But equally important, I am truly impressed by the care and attention Andy placed into this piece, as this level of detail reflects how much he values his craft and, moreover, how much he values his audience.
Let's now move to 3 mobile-marketing goodies that await you...
When you think about it, is there a more appropriate group to engage with via mobile? Business people are rarely at their desk, in and out of meetings and often traveling, but always have a mobile phone on hand. They were among the earliest adopters of mobile email and Web, so it’s no coincidence that B2B publishers such as Reuters embraced mobile much earlier than their B2C contemporaries.
But most mobile marketing gurus seem to have lost sight of this. Access the B2B mobile marketing piece here.
Beware of media hype and mobile myth—put your mobile strategy on a sound footing with the latest research from credible independent experts. Global mobile subscribers, handset sales, mobile Web usage, mobile apps, mobile ad spend, top mobile operators and mobile financial services.
As mobile devices become increasingly capable and the mobile audience becomes increasingly sophisticated, companies are stretching the bounds of possibility when it comes to mobile sites, native applications and Web apps. It becomes all the more important to consider not just graphical design, but also the physical design of your mobile product.
It is essential to know not only who will be using it, but how and where they will be using it. Access the mobile design tips piece here.
Enjoy the mobile-marketing guides and advice! For B2B mobile-marketing content, slideshows and videos, my archive is located here.