Great B2B Marketing Stats (in a GREAT format!)

As marketers, data, statistics and factoids are our friends. They help to support our arguments, enable us to build our business cases and they shine light on new opportunities and emerging market segments that hold potential for our offerings. And it's even better when a bunch of statistics are aggregated for us in one place!

The segment below, concepted and created by Earnest Agency, provides a bunch of "vital statistics for B2B marketers" and does so in a very engaging format. I want to compliment the folks at Earnest for making this video so entertaining (and downright snappy!). Indeed, content—and the way in which it's presented to its target audience—makes a world of difference in getting... and keeping!... our attention.

Also, for a list of all stats cited and their sources, just go here. RSS and email subscribers, just click here to view the video.

---

• B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •

Comments

[Paul McKeon]

CK, thanks for blogging this. I retweeted in hopes of reaching more B2B marketers who need to shift their thinking from working a sales cycle to working a buying cycle, with the buyer in control.

The stat that 9 out of 10 B2B buyers say that "when I'm ready to buy, I'll find you," and that most CEOs do their own online research, help validate what we see on the front lines every day. Our white paper on content for the buying cycle: http://bit.ly/aAfrc7

[David Berkowitz]

Great read and I will definitely share.

[Pablo Edwards]

Great video. You weren't kidding, this about the best way to learn numbers and statistics. Nothing boring about it, I'm still tapping my toes and the music is in my head... AHHHHHH