Video Q&A: Integrating Mobile Into the B2B Marketing Mix
Between presenting and attending various sessions at the MarketingProfs B2B Forum earlier this month, Jeff Cohen from Social Media B2B (one of the BEST B2B blogs around) interviewed me along with Chris Koch... who is one of the best B2B brains around.
In the discussion we explore 3 key questions around integrating mobile into the B2B marketing mix, namely: (1) Why Mobile for B2Bs? (2) What are the critical success factors for B2Bs in Mobile? and (3) What are some key mobile approaches for B2Bs? Featured below, as well as at Social Media B2B, the piece clocks in right at 13 minutes.
And for more B2B mobile-marketing goodness, an entire archive of slideshows, posts and articles is located right here. (RSS and email subscribers click here to view the video if it doesn't show up in your readers.)
B2B Mobile Marketing from Jeffrey L. Cohen on Vimeo.
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