Now Contributing To B2B Marketing Online...

I'm pleased to announce that, in addition to publishing over here, I'm now contributing to B2B Marketing Online, the U.K's leading B2B media outlet. Being the Web is world-wide, it's fitting that I am now contributing to a media outlet located "across the pond", eh?

In my first post, titled "Step Aside B2Cs: Social Media is BUSINESS Media", I address the frequently asked question of “How does social media apply to business professionals, and help B2B companies achieve their revenue goals?” by examining the prime motivations of business professionals using social-media tools and platforms and tying those back to the B2B benefits.

The post is located here.

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