CK's Blog

B2B Mobile Marketing: Why Mobile For B2Bs? (A Slideshow)

Along with my recent discussion around the central question of 'Why do business professionals use social media?' (that slideshow is located here), I was also asked to hold a discussion around the topic of 'Why Mobile for B2Bs?" 

It's a great question given that, unlike B2Cs, many most B2Bs, haven't fully recognized how mobile media poses a robust, ROI-generating channel for their marketing efforts—and they're also not aware of the myriad reasons and sound rationale for integrating mobile into their plans and programs.

To ensure I hit on all the key points and benefits, I used this slideshow as support and want to share it with readers... as the information may be helpful in the discussions you're holding with B2Bs around the exact same topic!

Please view the slideshow below, which is best viewed in FULL-screen format as several slides are text-heavy to ensure an adequate level of explanation for B2Bs who are striving to understand the benefits of mobile marketing.

B2B Mobile Marketing: Why Mobile For B2Bs?

View more presentations from Christina "CK" Kerley.

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• B2B Social Media • B2B Mobile • About CK • Services • Contact •

B2B Social Media: Why Do Business Professionals Use Social Media? (Slideshow)

I was recently asked to hold a discussion around the central question of 'Why do business professionals use social media?', and how B2Bs can leverage those reasons to build their brands.

To hit on the key points, I used this slideshow as support and want to share it with readers—as the information may be helpful in the discussions you're holding with B2Bs around the exact same topic!

Please view the slideshow below, which is best viewed in FULL-screen format as several slides are text-heavy to ensure an adequate level of explanation for B2Bs who are just starting out in social media—or download the PDF slides here.

B2B Social Media: Why Do Business Professionals Use Social Media?

View more presentations from Christina "CK" Kerley.

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• B2B Social Media • B2B Mobile • About CK • Services • Contact •

B2B Mobile Marketing: Why Mobile For *B2B* Companies?

With 4.6 billion current mobile subscriptions projected to surge to 6.5 billion mobile connections by 2014, there's no denying it, marketers: Mobile has arrived—and it's changing how (and where) business professionals communicate with each other, and how (and why) business audiences interact with B2B brands.

But while B2C marketers are tapping mobile tools and technologies in earnest, B2B marketers have not yet fully recognized *WHY* mobile poses a robust, revenue-generating channel for their efforts. After all, with a new set of media comes a brand new learning curve.

As with all emerging technologies (like B2B social media), building the the business case begins with answering the fundamental questions of: "Why Mobile for B2B companies? How do business professionals benefit from mobile marketing programs? And what types of value do B2Bs stand to gain from integrating mobile tools, technologies and approaches into their marketing activities?"

Since there are many answers to those questions (and many reasons to integrate mobile!), it warranted an entire page... which is located here.

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• B2B Social Media • B2B Mobile • About CK • Services • Contact •