B2B Mobile Marketing: Why Mobile For *B2B* Companies?

With 4.6 billion current mobile subscriptions projected to surge to 6.5 billion mobile connections by 2014, there's no denying it, marketers: Mobile has arrived—and it's changing how (and where) business professionals communicate with each other, and how (and why) business audiences interact with B2B brands.

But while B2C marketers are tapping mobile tools and technologies in earnest, B2B marketers have not yet fully recognized *WHY* mobile poses a robust, revenue-generating channel for their efforts. After all, with a new set of media comes a brand new learning curve.

As with all emerging technologies (like B2B social media), building the the business case begins with answering the fundamental questions of: "Why Mobile for B2B companies? How do business professionals benefit from mobile marketing programs? And what types of value do B2Bs stand to gain from integrating mobile tools, technologies and approaches into their marketing activities?"

Since there are many answers to those questions (and many reasons to integrate mobile!), it warranted an entire page... which is located here.

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