Building The B2B Business Case for Social Media Marketing: A 10-Benefit Slide Show for B2B Professionals.

I've written and spoken plenty about the tremendous benefits that B2B companies can yield by leveraging social media. And while more B2Bs are integrating social media into their marketing mix, many are still not convinced that these game-changing media apply to their businesses.

What do they need to make this leap? Rationale. B2Bs need the business case explained to them in a way that speaks to the unique objectives, needs and challenges of B2B companies (vs. those of B2Cs). To that end, I've developed this presentation for "Building the B2B Business Case for Social Media." Here's the description:

In a world brimming with MySpace teens, Facebook fan pages and millions of personal blogs, it's small wonder why so many B2B marketers view social media as strictly a "consumer play." But that mindset could be costing them revenues, relevance and, quite possibly, their competitive advantage.

This presentation illuminates the tremendous opportunities that social media affords B2B companies by building a strong business case, punctuated by 10 key benefits, that explains why B2B marketers should be leveraging these tools to engage with their audiences, grow profits and increase their reach. 

In the chance that you are also working to nudge more B2B companies away from the social media sidelines and into this brave new world of revenue potential--or are a marketing executive championing the social media marketing cause inside your own B2B organization--perhaps these arguments and benefits will help you build your social media business case, too.

Viewing the slides below in full-screen mode is recommended--but if you would prefer to view the presentation in PDF format, click here to download the slides.

Building the B2B Business Case for Social Media

View more presentations from Christina Kerley (CK).

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Comments

[David Berkowitz]

Great going CK. I was just presenting somewhere this weekend and had your blog on the screen as a resource and I'm sure your new readers will appreciate this.

[Coen Meerbeek]

One of the best slideshares regaring B2B and Social Media. I posted it on my blog and after this I started reading your blog. Excellent resource!

[Mark W Schaefer]

A bit behind in the ol' blog reading but glad I caught up with this! This is excellent and I will pass along to several people who I know will appreciate it! Great job!