Keepin' the "social" conversation real (talk show segment)

I've discussed how social media gives brand managers an unparalleled opportunity to foster more 'human' communications and build relationships with customers, prospects and brand advocates. So it's my pleasure to be able to discuss... as in actually talk!...the subject in a talk show segment with Toby Bloomberg and Valeria Maltoni, two colleagues I highly respect and count myself fortunate to also call dear friends.

Here are the details:

The tools of social media (blogs, Twitter, Facebook, etc.) were created for people to keep in touch with friends and family, not to promote the latest computer or coffee products. But can marketers have authentic conversations with their customers?  Yes they can... so long as they understand how, follow the rules and avoid the risks.

In this show, host Toby Bloomberg, fellow guest Valeria Maltoni and I will discuss how to hold conversations that build relationships (not ruffle feathers), the hurdles that today's marketers face in holding real communications (and how to overcome them) and a host of best practices and examples.

• What: Keepin' The Social Conversation Real
• When: Tuesday, June 23rd, 6-6:30pmEST (note: the show will likely run a bit longer)
• Where to access: Go here to access the show
• How to dial in with questions: just call 718.508.9924

Come join us if you can... or you can always access the show after. Oh, and do keep it real ;-).

Comments

[Valeria Maltoni]

I'm truly looking forward to our conversation tonight, CK! I know the Diva Marketing will host a tremendous talk and listeners will ask great questions.

[Toby]

CK -I've been looking forward to our chat with Valeria for weeks. Thanks to you both for your generous spirit and sharing your insights into what may appear simple but is a sophisticated topic.