To get it right, start with asking the right questions.

I've written posts aplenty on how imperative it is that marketers--before diving into social media--truly understand this environment, both the tremendous opportunities it poses for companies and the best practices it demands from them.

Because Web 2.0 isn't just a shift in one's media spend but a shift in one's mindset. 

In recent months, I've also posted on how much upfront work is necessary before you get to the actual work of building out your social media presence and programs. Because while many things have changed in this new era, the need for a solid strategy and strong plan absolutely have not.

And a strategy warrants due diligence which means marketers need to do their research, assess their options, address their challenges... and come to a lot of answers. Yet, to get to the right set of answers you need to ensure you're asking the right questions.

(While this may seem obvious, you'd be amazed how often companies, even though they don't plan to fail, do fail to wisely plan.)

So, on that note, I've created a set of questions, organized by category, that can serve as a nifty checklist for companies when approaching this space. But it covers a lot (!) of ground so I've published the list on its own page right here.

(Happy Planning)

Comments

[Jon]

Now That is a good list. I wanted to add something, but I couldn't think of anything.

It reminds me of something from my military days: "Plan the work, then work the plan." and another, similar to what you wrote above: "Those who fail to plan, plan to fail."

I'll be referring back to the list. Thanks.