Marketing in 2009: moving from talk to walk (free eBook)

I'm so pleased to share this collaboration with you, and I'm truly honored to have played a small part within it. While it's an eBook in format, I find it to be more of a roadmap in its purpose.

Valeria Maltoni--the mastermind behind this effort--approached a group of marketers at the close of 2008 with a concept. Or, perhaps I should say she came to us with an intent.

Valeria was centered on creating a piece that focuses on "execution imperatives" since the Internets are already packed with marketing predictions.

She wanted direction, not prediction. After all, that's what marketers need... especially given these challenging times and new technologies.

According to Valeria, "I have long believed that dialogue is the art of thinking together - talk changes our lives, it allows us to learn by listening. Customers and communities are changing the nature of marketing and communications through talk, but also through actions. If you're like me, you think that social media = tools and marketing = business.

Since we are in our own right working on changing not just the tactics for the channels but the nature itself of marketing (as currently done), I asked twelve great marketers from my network to share their thoughts on what we'll be working on in 2009."

While I contributed an article, I am but one voice of thirteen. And while we're all expressing our takes on marketing with new media in the new here and now, what I'm finding as I'm reading through the piece is how practical it is. It's not a set of pontifications from on high but rather a slew of actionable issues and items to address right now, and going forward.

I now want to take a few lines and extend my gratitude to Valeria; because she deserves mighty praise. It's obvious that she burned some serious midnight oil in placing so much care into not only a thoughtful product, but a beautifully packaged one. Which is only fitting since Valeria has such equal attributes of substance and style. Thank you, Valeria.

All that said, I hope you receive value from the ideas and opinions expressed in the book. And I hope your colleagues, clients and companies can also benefit from the knowledge. But my biggest hope is that it helps you to focus. Because while it's a tough economic climate with chaos in spades, disruption and change is our game, folks. So let's get to work as there's much to be done.

Here again are the links to the Marketing in 2009 eBook and here's the link to Valeria's post introducing it. 

Comments

[Valeria Maltoni]

Thank you, CK. Thanks everyone. This is truly encouraging and a magnificent start for a new year filled with possibility. As you said so well, we must focus and then go at it with gusto. Here's to all of you business folks - let's make things happen!

[Lew]

ck,

For some reason, I have not been getting your Feedburner updates as a subscriber. Did you change something?

[Katya]

THANK you for sharing this. I'm going to spread it far and wide for nonprofit marketeers!