With all this talk on politics we marketers find ourselves talking about, well, marketing.
After all, (as I've analyzed here and here), these politicians are truly "brands" with their campaigns the equivalent of full-throttle, high-octane, marketing campaigns.
So in mid-October David Berkowitz, Michael Leis and Alan Wolk joined me for a 'panelcast" to discuss the many marketing lessons of the '08 Election where we went through a host of topics--spanning positioning, messaging, marketing surprises, blunders, buzzwords, and more. We dished for well over an hour (yes, we marketers are mouthy beings) and we've captured some of the highlights for you below... in quick, 3-minute segments.
As we enter the last lap of Election '08, don't forget to vote and, for the love of all things marketing (!), don't forget the many branding lessons we've learned throughout this election process. The segments below focus on positioning, blunders and surprises, respectively. (And more might be coming.)
RSS and email subscribers, please click through to the blog to view the segments.
