Conventions '08: Come chat it up, marketers...
Today we're talking politics. Well, sorta. We're actually talking brands. After all, Brand Obama and Brand McCain are doing what we marketers do every day: battling it out to win your hearts, minds and votes.
To commemorate the occasion, I wrangled five of my colleagues—a balanced panel of liberals, moderates and conservatives—to join me in getting this much-needed marketing conversation started...and we're chattin' it up over at The Daily Fix.
Especially interesting is just how differently each of us experienced the speech and its efficacy. Brand Obama is up at bat NOW and Brand McCain is up next week. Go here for the discussion!
CK --
Nice job. It looks like the discussion got a lot of participants.
John
Posted by: John Rosen | Friday, August 29, 2008 at 03:11 PM