Who's afraid of that BIG green monster in the room?

I'm gonna let my readers in on a little secret. I take all the smart, advancing, clever, unique and oh-so-terribly fascinating lessons, tips and techniques that other marketing bloggers divulge in their most sacred of smart places (their blogs, silly) and I use it in my work.

Yup, not only am I listening...I'm also learning. And then I'm using those great teachings to do better by my clients.

Sneaky, huh? Yeah, I'm a clever girl like that.

(I sure hope you do the same from the smarts I divulge in my most sacred of smart places, right here.)

But when my colleague Mario Vellandi goes ga-ga over green marketing, sustainable branding practices and product development--and then produces tons of videos from top-tier conferences hosting best-in-breed companies and provides a veritable treasure trove of green goodness, I simply must give praise--and point you to his most sacred of smart places.

Seriously.

Go.

Here.

And go Now. As that BIG green monster in the room isn't going anywhere...but hopefully he's as cute as Kermit.

And check out the many videos, posts and teachings--just scroll through the many posts.

Oh, and go Green while you're at it. You can do things that are good for the planet...or don't do as many things that are bad for the planet. (Or be an over-achiever and do both.)

Thank you Mario, for the depth, breadth and quality of work you've captured for the world--as I've learned a ton of green goodness over the past week through your hard work.

Which, as divulged above, I will be using in my work.

Because I'm just that sneaky (and smart).

Comments

[Mario Vellandi]

Hi CK and others,
It's about spreading important messages for all of us to learn and share. Since 'green' is such a big topic for many marketers (affecting product development, product communication, and corporate pr)...it just basically comes down to doing the right thing and being transparent.

If conference companies aren't at the level of message diffusion & social media like TED Talks is (hello, just include a 3sec. advertiser supported message in the video), then I hope my efforts will allow folks to see what I paid $1800 for, spread the word to others, and start demanding a better attendee experience - because constantly taking notes, missing items, and feeling rushed, is no fun. The experience can be better; win-win for all parties: host, sponsors, speakers and their companies, attendees, attendee's colleagues who couldn't attend, and the general public.

[Luc Debaisieux]

Completely agree with your post CK. Our planet -which is indeed getting smaller- needs the efforts of marketeers too. And Mario is definitely leading us this way. I also checked his videos -very good quality makes it a pleasure watching- and they treasure loads of precious information, brilliant cases and smart visions to be considered asap. Thanks for pointing out Mario's work here!