Now here's a clever way to get your market to be your marketer

When it comes to including your audience in an oh-so-2.0 way, I have to say I'm delighted with the idea and execution of this Weather.com promotion below. And who the heck knew that David Berkowitz could be such a ham for the cameras?

(Seriously folks, David has been a dear friend of mine for years and I had no idea he could be so, um, dramatic!)

This video was taped at the Mobile Marketing Forum he attended last week and Weather.com succeeded in getting him to their booth...keeping him there...getting his buy-in to promote their brand...and having him advertise for them thereafter at his own blog. If I were a sports metaphor kind of gal I'd say that's a home run.

Moreover, David has a keepsake that gives him value by giving the readers of his blog--and now readers of this blog--some entertainment. Clever, indeed.

Logistically speaking, between taping an introduction by a Weather.com correspondent that is re-used scores of times over, an all-purpose script, some digital film, a teleprompter, branded microphone, branded jacket and employees to compile the videos, I'm betting this was a cost-effective marketing tactic, to boot.

Alas, for my long-time readers, I'm glad to report that I am finally happy with an advertisement featuring David's mug since THIS other type of 2.0 ad strategy that used his name and face didn't please this marketer a bit. RSS and email subscribers please click through to the blog to view the 1-minute video below. Enjoy ;-).

Comments

[David Berkowitz]

My wife will be the first to tell you I can be that dramatic, and then some.

[CK]

@David: Indeed I've seen another side of you...it is soooo funny when you say "WoW that wave was big!"