Heading West to 'Camp'

I'll be in San Francisco on May 4th - May 5th for Startup Camp, a dynamic event that I'm honored to have been asked to play a part in. I will be speaking on a panel created and moderated by S. Neil Vineberg with fellow panel members Jyri Engeström, F. Mark Modzelewski and Matt Dickman.

The topic, "Notes from Mission Control: Rules for a Successful Media Launch" absolutely delights me as we plan on covering the strategic imperatives and actionable tactics that are necessary when launching any brand...but we plan on staying especially mindful of the unique challenges to startup ventures.

(And there's sure to be some fun war stories that many in the audience will relate to all too well ;-).

Specifically, I've been asked to speak to the importance of finely tuned positioning and messaging--and and the creation of new brand categories when seeking leadership. All told, we'll be discussing areas that I'm very comfortable with (and crazy about!). But what I most enjoy about panel discussions is the balance of education + entertainment that you share with your audience, and fellow panelists.

Sure, there's always preparation beforehand, but when you get passionate people together to dish on what they pour their heart and soul into everyday, there are always those surprise "in the moment" revelations.

And those are the most memorable.

Due to work commitments I won't be in San Francisco long--it's a quick two-day turnaround between two coasts for me--but if you're planning on attending, please drop a comment or email me. Here is more about StartupCamp.

Comments

[Mack Collier]

Whoa over 800 registrations already? Sounds like this will be a huge event! Congrats, should be a blast!