Love me, Buy Me, Trust me...and while you're at it, Riddle Me, too.

We marketers sure ask a lot from our markets.

We're asking for attention (their time). We're asking for money (a percentage of their disposable income).  We're asking for loyalty (more of that disposable income).

We're asking for love ("please-oh-please buzz about my amazing product to all of your WOMmy friends!").

And we're asking for people to consider a new way ("Don't buy that one, buy THIS one!").

We're also asking for commitment ("Of all the good causes, THIS should be YOUR cause."). And we're also asking for much trust ("You can trust us, because we deliver with quality and care.")

Geez, we're high-maintenance when you think about it.

Yep, needy people are we.

So riddle me this: What is--or are--the most complex and difficult "things" we're looking to attain...of all that we're looking to attain? While time and money are tough for sure, it seems changing habits and dispelling long-held perceptions (be it about a brand, company or cause) are the toughest of the toughies.

But this riddlin' fool might be wrong. What say you, oh high-maintenance marketers?

PS: Thank you for your time, trust and thoughts. (I'll wait until next time to ask for money).

Comments

[Ryan Karpeles]

TRUST. Lifetime to build. Seconds to destroy.

But when you've got it, you've got something truly amazing.

[gianandrea]

I share Ryan point: trust, trust and trust.

[CK]

Thanks Ryan and Gianandrea...yes, Trust--the hardest to build and maintain.