WGA Strike: this (marketing) blog supports the WRITERS
In searching for marketing bloggers talking the WGA strike, I came across David's post that forecasts what will happen to online media if this strike continues for a few months.
I'd like to point out a few things here--that are not forecasts, just observations. And I also want to give some love to the WGA (Writers Guild of America). Here goes:
1. Content needs Concept. Yes, studios need to make money. I've worked in television media and they exhaust it like crazy making content for us to consume (they literally hemorrhage money until it's a hit, or in syndication). But the fact is, writers can't go on zilch for downloadable media. See...without writers producing a concept, there is no content to become a hit.
2. How far we've come...and so fast. Funny how all this "Internet Stuff" is CENTRAL to this strike, eh? Who'd a thunk it ten years ago? Amazing how far we've come in so little time. That one deserves a pause and a grin. Remember, we overestimate what happens in the short term (2-4 years) and underestimate what happens in the long term (10-20 years).
3. Writer to Writer. While not that type of writer, I write a lot. Concept even more. And it's hard work. Some of the best of the best practices and tips I've received? They've been from television writers (i.e. "arrive late and leave early," don't be "too on the nose," etc).
4. The "I told ya so" tech dance is sweet. Also, working in technology, I am pleased as punch to see what a profit center it now is--if it's enough to strike over, it's a permanent SHIFT (no longer a trend). I'll certainly be using this as a firm example with all the naysayers.
5. Everyone needs to adjust their business models, get used to it. Disruptive technologies do just that (disrupt!). Go ask the papers and magazines what they're wrestling with (oy!). But adjust we must. If we want better content--and this is one of the better fall lineups I've seen in five of them--we need to incentivize the artists. There's always room for profit innovation--and studios are particularly adept at that.
Lots of love going out to those on strike...and to the many others experiencing inconveniences and stress as a result of it (many innocent "victims" in a strike).
Here's the explanation of "Why We Fight" by the WGA (readers click through to the blog).