Proof that smart is sexy (not just smart)

Background on our current book club segment is here.

I've been telling you fine folks that bookworms are sexy (not just smart). Been tellin' ya bookworms are global. And I've been promising this ain't your mother's book club...um, not with me as your Host(ess).

But now I have yet more proof for you ROI-centric, proof-minded marketers. Jeez, you're a tough crowd.

Up there is the latest mug with book from uber-cute (!) bookworm Mark Goren (Montreal, CA). And here are bookworms with their cute mugs from past segments, that's Gavin Heaton (Sydney, AU) being all silly on the right and Gianandrea Faccini (Roma, Italia) with 2 books down below.

So Canada + Australia + Italy + plenty of members from the U.S. and Asia and Africa = global. And cute + cute + cute = sexy. My how I like being right :-).

Just to refresh, this segment we're featuring Robin Hood Marketing and focusing on the world of nonprofit and cause-related marketing. Which begs the BIG question: how do you motivate people to give money, take action, or otherwise advance your worthy cause…amid so many competing causes? The answer is savvy, sophisticated strategies just like the big guns use—even if you’re operating on a shoestring budget.

Robin Hood Marketing shows you how to sell your mission as successfully as the great marketing minds of corporate America sell their products. Quite cleverly, author Katya Andresen created "The Robin Hood Rules" which "steal" from the winning formulas—that sell everything from socks, cigarettes, even mattresses—to show nonprofit marketers how to appeal to their audiences’ values, not their own, and, in turn, how to get people to take notice.

And, in a time when we have many causes that need good strategies, and many companies launching socially responsible initiatives there's a lot to discuss.

So, I'll see you in Book Club next Tuesday November 13th. Until then, I've got my book, my backpack and my thumb and I'm making my way to meet you all there.

Is all this "Book Club stuff" new to you? Well, if you like marketing books and like discussing them with the authors and fellow marketers right from the comfort of your own office or home--chances are you'll like Book Club. It's old media (books) meets new media (the Web) meets new best practices. Just go here to access more information. (And yes, bookworms are cool.)

PS: Bookworms, please send me more pictures of your cute mugs and your books. They make my day and I do so enjoy being right.

Comments

[Mark Goren]

Hey, CK, good thing you asked for this picture today. I was just challenged by Citizen-Marketer wielding Gavin Heaton to grow a mustache. In another couple of weeks, I may go from uber-cute to uber-hairy.

Oh well, at least it'll keep my upper lip warm for the winter months ahead.

Thanks for the book!

[Gavin Heaton]

At least we can all hide behind our Robin Hood style goatees!