This is the best that the best city on earth could come up with?
I'm very let down with the new NYC campaign (the spot is below, RSS readers go here). I don't understand what "This is New York City" is supposed to convey. I certainly understand what "The city that never sleeps," "The Big Apple," and "The city at the center of the world," communicate.
But "This is New York City" doesn't say anything. In Spanish it translates to "Welcome to New York."
It's a platform that's blah, blech and boring.
And NYC is none of those things.
You know what's great about this city? Where to start...the energy, history, culture, savvy, vibrancy and diversity...just to name a few attributes.
And these are all very real.
Yet, as you can see in the spot, the tourism bureau has animated it so it looks like a theme park (a really bad theme park at that). They put wings on the Chrysler building (wtf, is it supposed to be Big Bird?) and Lady Liberty looks like a big dork waving at you. Lady Liberty is majestic, not a moron. I'm not sure what to make of that bobblehead Yankees pitcher. Yeah, let's give the Red Sox another reason to laugh at us.
At least when tourists come to the city they can say "It''s even better than in the ad!"
And you don't hear that a lot.
To think of all the advertising brilliance this city boasts and comes out with this.
So if you're ever wondering what $30 million dollars will get you in NYC, now you know.
Sorry world, as a New Yorker I take the mediocrity to heart (another thing about this city is just how much heart it has...which is why the "I HEART NY" slogan will always convey NYC). Come visit this great city I call home and you won't be let down ;-).