Round #4 Book Club "Steals" The Show (free books & free bonus!)

Book Club is back with a read that does a lot of good for just causes...by outright stealing know-how from the big brands (Robin Hood, anyone?). For those of you new to book club welcome aboard (sign-up here); for those returning for another round, welcome back!

Our feature this segment is Robin Hood Marketing by Katya Andresen. In past segments we've covered social media, branding and communications and now, we're turning to the world of nonprofit and cause-related marketing. Which begs a BIG question: how do you motivate people to give money, take action or otherwise advance your worthy cause...amid so many worthy causes?

The answer is marketing. The strategy is stealing. Andresen cleverly created 'The Robin Hood Rules' which 'steal' savvy from the winning formulas--that sell everything from socks, cigarettes, even mattresses--to show nonprofit marketers how to use the sophistication of the big guns. An insightful interview with Katya and a chance to win one of 50 author-signed books is right here.

Did I mention that everyone gets a free bonus? Yep, in this book club, everyone gets something. Thanks to leading social marketer, author and blogger Nedra Klein Weinreich for generously compiling a 20-page "Quick Guide to Saving the World" that details the social marketing mix, gives a review of Robin Hood Marketing and features a bevy of social marketing resources spanning blogs, websites and online publications. Go here to get it.

Well, what are you waiting for? I've given you a great book, an insightful Q&A with the author, a cute little hero in Robin Hood, a chance to win one of 50 free books and a free bonus for everyone. What's a woman gotta do...dress up as Maid Marian? Get on over there! 

PS: If you are new to my blog and are wondering that the heck this banter over books is about, you can go here for info. on our current segment or here for an overview (but if you've already signed-up for the Book Club you don't need to sign-up again and yes, you're eligible for a free book).