Chattin' it up on ATS (take 1)

Just a heads-up that Jaffe has posted the podcast where Tangerine Toad, Joseph Jaffe and yours truly talk...and man can we marketers talk! Jaffe is splitting the convo into two parts since we covered a lot of ground.

What did we chat? Blogger outreach programs (including the Nikon D80 program, the YouTube/CNN debates and the Sci-Fi blogger junket). We looked at how best to target them, how best to offer value through them, the ups and downs of monetizing blogs and other stuff.

In some places some of us agree, in others some of us don't agree, but in all places we held a truly productive discussion. That's the funny thing about conversation...it always moves the medium forward. Serious props to Jaffe for giving us a place to talk it out. So go here if you want to listen in.

I need to let you know that the first segment is probably 45 minutes (maybe an hour). I understand if you don't have the time but you can always skip around through it (and it's always available when you do have the time). We do address the questions that the community submitted, but not until part 2, which I believe will be posted over the next week or two.

PS: Should you want to use the podcast for some party fun, then I suggest taking a sip of your preferred drink every time I say the word "value"...never fear, you'll be buzzing big time (can't help it, I'm such a stickler for we marketers delivering oodles of value to our valued communities ;-). Cheers!

Comments

[Paul McEnany]

Congrats, there, Ck. I can't wait to dig in!

[Gavin Heaton]

Cool! Looking forward to it ... after I get some sleep ;)

[Matt Dickman]

CK -- Love the conversation on the podcast and I'm looking forward to part 2. I think some very good points were made on all sides and new marketers to this space could learn a lot from three *very* good teachers on what to keep in mind before trying to set up one of these programs.

[Mack Collier]

Just finished listening to the show and thought you all did a fine job. I posted this on Jaffe's blog, but I think he deserves major props for letting you guys on, because he knew going in that you both would likely be disagreeing with him early and often, which you did ;)

Good stuff all around. As you know CK, I rarely can sit through downloading an hour-long podcast, but this one was well worth it, can't wait for part two!

[CK]

@Paul: Thanks much. Enjoy...and thanks for promoting it over on your side.

@Gav: Hope you enjoyed it. Some good discussion by three passionate marketers.

@Matt: I agree that these programs serve as great building blocks. We are all teachers and students at the same time ;-).

@Mack: I can't believe you downloaded that podcast on a dial-up--you are a prince! Yep, I agree with you that Jaffe deserves major props and made sure and said so in the above post and will say it again here (thanks Jaffe!). Whether we agree or disagree we're all passionate about the profession and moving it forward is our intention. Plus, it was enjoyable to do my first podcast. So wild moving from text to talk.

[Tangerine Toad]

@CK: Thanks - it was a lot of fun, and listening to it this AM, it was actually fascinating.

@Mack: Thank you. I know we've kind of sparred on here/Jaffe but you have an intelligent blog and POV and I appreciate your compliment.

[Ryan Karpeles]

Great stuff CK, as well as Toad and Jaffe. Lots of smart discussion on some very important issues.

And it was good to hear your voice, as it brought a lot of these ideas and best practices to life. (Not that they aren't alive on these pages, but audio definitely adds a refreshing new dimension.)

Can't wait to download the next one :)

[Jonathan Trenn]

Transparency. Authenticity. Value. CK's lesson for today. Well said. Well thought out.

To me, value is often missing. Bloggers don't seem to know what to say. Their readers are not being educated about the product.