Gettin' time to get sticky...read 'em up, bookworms!
Just a reading reminder for my beloved bookworms: we're but one week away from discussing our currently featured book, Made To Stick, by Chip and Dan Heath. So any bookworms that are interested in discussing this "sticky" subject matter, get your books read by next Tuesday, June 12th.
Made To Stick analyzes why some ideas survive while many others die. But that’s not all: the authors have deconstructed why ideas that didn’t have revenue incentives, like urban legends and fables, have amplified across social groups and over many generations to develop a 6-point “SUCCESs” system pinpointing how to get our messages to stick (and stay stuck).
Remember, during Group Review, any member can ask a question or start a discussion thread. And yes, you can still sign-up to take part in this segment--you'll just need to get a copy of the book and get it read by next Tuesday (hardcover here and eBook is here).
If you missed out on the Author Q&A we featured at launch, never fear, just go here. And if you missed out on Cam Beck's amazing 8-page analysis 
of the book, you'll most definitely want to download your (free!) bonus right here.
Happy to report that we once again increased sign-ups to the Book Club by nearly 20% this segment so it seems our book club is an idea that's, umm, sticking ;-). On that note, it's time for me to get back to my book...as there's sure to be trouble if your host shows up unread.
Is all this "Book Club stuff" new to you? Well if you like marketing books and like discussing them with the authors and fellow marketers right from the comfort of your own office or home, chances are you'll like Book Club. It's old media (books) meets new media (the Web) meets new best practices. Just go here to access more information. And yes, bookworms are cool.
Disclaimer: Neither CK nor MarketingProfs make any pretty pennies off the sale of any books (this program is for the marketing community to learn and share best practices).
This is going to be a great one, CK. Deep into the book now and already have some interesting thread ideas. Actually, I should right them down so I don't forget. Until next Tuesday...
Posted by: Mark Goren | Monday, June 04, 2007 at 01:41 PM
Oh man, I better start reading.
Posted by: David Reich | Tuesday, June 05, 2007 at 10:19 AM
i'm in, i'm in, i'm in, better go to read.
Posted by: gianandrea facchini | Wednesday, June 06, 2007 at 04:52 PM
It's a terrific book - end of discussion.
Posted by: John Dodds | Thursday, June 07, 2007 at 12:05 PM