Oh won't you get sticky with me?

I don't think I can count the ways that I'm going to be paying for that headline. No matter, if it gets you kids over in Book Club then it's all worth it. And on that note it thrills me to say: Our Sticky Segment is Officially In Session!

Yes, you can access the discussions from the comfort of your home, or office. And no, there is no dress code. With our currently featured book of Made To Stick we already have discussions going on good vs. evil messaging, curses of knowledge, global fevers, sticky metrics, sticky politics and tips for sticky-impaired people. A fine start indeed...but we're just getting started.

Links you need for Book Club:

• If this is your first segment participating in Book Club, you'll want to check out this quick guide.
• If you're a returning book club vet, then stop spending time on me and hop on over to log-in to the discussions.
• And if you're like, "Who the heck is CK and why is she talking about sticky book clubs?", then you probably want to go here to find out about this segment (you can always find out about me later because today is all about YOU :-).
• If you just want to "see" the discussions without logging-in, that's cool and just go here (but you need to be logged-in to comment on the threads).

Links that I love (about Book Club):

• Folded Corners: Not only does Mark Goren fold the corners of every page that holds a gem...he takes the time to share his experience of the book with us. And look at the great logo for his series on the right. It's worth checking out and something I look forward to with each segment.
• Link love that can't lose: I will be talking more of Matt Dickman's "Buzz Fridays" series under separate posts but what I love is how he's brought link love to a whole new level--to video in fact! Here's his most recent 2.5 minute video and I thank him for plugging Book Club.
• Book Club Bonus: You can still get the amazing 8-page bonus by Cam Beck by clicking on the link. It's a piece that is though-provoking, timeless and generous...and it's yours for free.

I think it's important to say that I've used the lessons from the last segment of Book Club in my client accounts not once...not twice...but thrice (yup, it's a word). Two times I won branding battles with my clients and one time I got to sound really smart. It was a nice moment.

Don't wanna hear about books? Just because all the cool kids are doing it, I won't pressure you to get sticky...here are some other discussions going down at la blog while I'm hanging at Book Club:

• Here's my beef with advertising (and chemicals that claim they're human).
• Here's why Paris Hilton makes me so darn MADD (and KUDOS to MADD for listening...they contacted me this morning :-).
• And here's why I do all this blogging and booking in the first place (yippie).

Join in the sticky fun right here :-).

Comments

[Mark Goren]

Lots of fun at Book Club already, CK. See you over there! Plus, thanks for loving FC so much. Would love to get more people involved sharing their favourite passages. Cheers!