I guess I should have individually wrapped them (duh)

When I sent the winners of the contest their cookies (chocolate chip!) I didn't think to individually wrap each cookie. So I guess they arrived to Roger in California in one compressed cookie (they started out in NYC as 4). And yes, I did think to use a padded envelope and placed them in a sealed ziploc bag.

Steve liked his, too (even just to NJ they were still compressed from the journey).

John has cookies coming but I'm not sure how well homemade cookies will travel to the United Kingdom (and I do so hate to send a box of name-brand, vacuum-packed cookies as baking 'em up was part of the deal). Alas, it's the thought (and the taste) that counts.

And I've received confirmation that I make a great cookie (you should try my lasagna).

Now, if NBC will listen to our great advice, I'll hand deliver homemade cookies straight to their headquarters right here in Rockefeller Center...though I'll likely not get through security. But I promise to take pictures.

I plan to do more contests--for cookies and other treats--in the future. Any incentive to get you marketers thinking, and companies listening. But next time I'll figure out a better way to ship 'em.

Comments

[Roger Anderson]

Thanks again. At least they were edible.

Speaking of lessons learned:
It's funny how we sometimes just put things in an envelope and mail them. Then later we think about what else we could have sent with the material - a business card, brochures, or an invitation for further interaction. I have been mailing out books. People who want a signed copy have to get one from me or send me theirs and I'll sign it. The other day someone said that I should have included flyers for them to give to friends. I guess I figured the person already knew they wanted a book but I had not thought about helping them help their friends.

Don't you just love free advice that you should have thought of yourself?

I wonder if Seth sends out flyers with his books? Does anyone? Am I just late to the table?

[David Reich]

I like choc chip cookies, as long as they have no nuts. You know my address. (Hint)

[gianandrea facchini]

ck, if the 2008 bloggers reunion take place, be sure to rent a kitchen: i'll made for all of you pasta and some other italian food. this is a promise!

[Lewis Green]

CK,

First you have a migraine and now your cookies are stuck. Yikes! What's next.

Roger, as one who received your book and as one who has written five, fliers with testimonials, key messages, and your reasons for writing the book are always helpful. Many of the authors who send me books include them. Seth has never sent me a book to review, but I would be surprised if he skips that step.