Are we marketing 'hippies'?
Trying to convince my offline colleagues of the value of blogging can be challenging. And then working to explain the myriad themes that I communicate through my blog makes some clients look at me as though I've altogether lost my business brain. Which got me thinking...
between all my blogging on initiatives that advance, authenticity, sharing ideas, the share economy, connecting with the globe, using our smarts to save the world, speaking out against freebies, promoting more of a female balance at speaking events, advising CEOs to give back, advising publicists to be respectful to bloggers, and encouraging silly over serious when promoting programs and bloggers...am I a marketing hippie?
If so, my conservative father is so gonna kick my butt.
Yep, I might just be a marketing hippie. After all, my blog does have a mantra (and a mascot). And I'm vocal on pushing relationships not rankings. Come to think of it, I have covered censorship, condoms, gun control and marijuana. Plus, I do love it when the little guy gets empowered and sticks it to the man. And I even picked 'epiphany' as part of the name for my biz. Heck, I even implored Britney to make her bald head meaningful (she should have taken me up on it).
But, the thing is, I do believe in profiting. I just believe--like many of us do--in advancing the profession while we're advancing the bottom line. As I tell clients and colleagues, why not integrate that mindset into our methodologies as a staple rather than as a supplement? It seems logical not liberal.
I'd pick accessible over authoritative any day of the week. It's hard to connect with an authority. And like I said on the value collage, my goal is to connect with other marketers and my markets. Sure, I'd love to be rich. But if I had to choose, I'd rather be respected. OK, my father is definitely gonna have my head for that statement.
Yes, technologies have changed. But it's the freedom of expression and the empowerment these technologies afford us that drive the change in times. So are we the equivalent of marketing hippies or are we just hip to what our discipline and our markets have needed all along? Well, peace out.