Come chat it up, bookworms...

Just a note to remind all book club members--and fellow marketers interested in our current topic of branding--Group Review for this segment is officially OPEN (login here). So come chat up The Origin of Brands with Al and Laura Ries, me and many smart marketers.

What are we chatting about right now? Valeria's talking corporate expansion meets gardening, I'm being a little divergence devil, Mack's talking pencils (and erasers), David's chatting missing links (and whether we should be ditching tried-and-true brands) and Denny's giving us a toothpaste quiz. And it's not even 9am. Good thing I drank three cups of coffee, eh?

• For those of you new to Book Club this segment, you'll probably want to go here for some background information.
• And for the veterans returning for another round...just go right here to login and jump into a discussion (or two).

Remember...in this Book Club anyone can start a discussion thread so the time is nigh for everything you wanted to know but were afraid to ask...well about marketing, anyhow. And Book Club works on your time, and is open all the time. Did I say bookworms rock? That they do.

P.S.: Mark Goren, in his superb "Folded Corners" Series, is featuring his favorite lines of the book...it's worth checking out (thanks Mark!).

P.P.S.: Marc Sirkin does a tremedous (!) job of reviewing the book right here as well as creates some great graphics mapping the book's themes to non-profit marketing. Way to go the extra mile :-).

Comments

[Valeria Maltoni]

C'mon, you know you want to... I see it in your eyes. And my brain is kicking into gear now. Join the conversation with our fantastic fellow marketers and bloggers at TheDailyFix.

[Mark Goren]

Thanks for the props, CK. Lots going on over at the MP Book Club today - some real great conversations going on.

[CK]

Valeria & Mark: You two and others are keeping me busy--and we're really keeping Al & Laura busy! As it should be :-). I'm particularly pleased with all the new members and everyone becoming so comfortable at launching their own discussion threads.

OK, back to Book Club for this bookstress.

[David Reich]

Hey ck -- The Book Club is really rockin' and rollin'. And I've seen both Al and Laura participating. Fantastic and lots of fun.

Now I have to do some work.