Round #2 and in the Ring...with Al and Laura Ries! (Book Club)

February is upon us and you know what that means: Book Club is back for another segment! This round we'll be discussing branding with the brand masters themselves: none other than Al & Laura Ries...impressive, eh? Yes bookworms, I take my host(ess) duties very seriously.

What will we be doing this segment? We'll be getting a little Darwinian, debunking some long-held branding "truths"--and likely, debating. What's more? You get a (free!) bonus just for reading the post here. Hey, I'm just doing what I can to heat things up in an otherwise very cold winter in the Northeast...

Excuse me...are you guys hearing that? Who's that talking up a storm in my post? Why it's word from our authors, I guess I should do the polite thing and give them the floor: "This is Al and Laura Ries here. We are so excited to be working with the new MarketingProfs Book Club and CK for our book 'The Origin of Brands'. We look forward to stoking the fire over the divergence vs. convergence debate with you bookworms. When Al & Laura Ries get involved you know it will be controversial! Talk to you all during Group Review in March."

And talk to us they will--but first you smart marketers need to read their insightful Q&A here, and sign-up for our Book Club if you haven't already (if you signed-on during last segment you're already registered). And most definitely go get your free (!) bonus.

Um, what are you waiting for? Do I need to get Al and Laura back here? I'll do it, you know. Get over there already!

P.S.: If you're just learning about our Book Club you'll definitely want to go here. You might just get a free book--you'll definitely get brainier and meet other cool bookworms.

Comments

[BobG]

Been watching CK :) - and on a topic I am only mildly versed in. Looking forward to the discussion

[Paul McEnany]

Woot!

[David Reich]

Ready here to go again.