A promise begets a promotion
I really enjoy using this medium to share ideas, be it promoting others through posts, giving advice through comments or contributing ideas that another might not have thought of (but might just help them). There are several ways we can spread ideas to help each other collectively...and individually.
Sometimes you need to nudge an idea forward; get a little silly. No worries, I've certainly been my share of zany when the occasion calls. Hey, whatever energizes people and gets the job done. Which brings me to a post I published in early December...
Reading Drew McLellan's blog I noticed that, while on vacation in Disney World, he penned a nifty eight-part series aptly titled "Marketing Lessons from Walt". The series ranged a bevy of best practices in succinct, fun posts that, according to Drew, captured "some of the marketing genius that I believe began with Walt's passion and has now grown into one of the world's most powerful brands." The series provided Drew an opportunity to delight clients and prospects with some truly unique thought leadership...but with one BIG problem.
You see, the posts were already creeping into his blog's archives. And let's face it: 90% of the industry just isn't reading blogs yet, and not at all regularly. Being that Drew is such a fan of "all things Walt Disney" and put so much heart and thought into the series it warranted more care--and far more coverage. I saw that as a problem...but a problem is just an opportunity in disguise (or, in ears).
So I penned a post promoting the series, suggested an epiphany and posed a proposition: if Drew would spend the time--and the design bucks--to repackage the content into a formal, transferable format, I would help him promote it. The nudge? If he would get me some ears I would wear them proudly and post the evidence HERE on my blog--AND on my MySpace page.
That smart marketer called my bluff. A promise is a promise (and this girl keeps her promises)...
So here I am in all my glory with my one-of-a-kind ears for all the 'sphere to see (just click the pic for larger mug and ears). Drew even honored my request and had them custom-stitch "marketeer" on the ears for me. Truth be told I didn't promise the red bows; they just felt right. Do have fun laughing at me but definitely enjoy the great read that Drew threw his heart and soul into compiling for us. There's a gem in every segment of the series. Ears not included.
P.S. While I find them fitting given the spirit of the shot my mom thinks ponytails are too unprofessional for a businesswoman. To which I reminded her it was a pic of me wearing mouse ears. She maintains her position.
P.P.P.S: Cam at Chaos Scenario has penned a thoughtful post on Disney's Brand Magic that inspires child-like enthusiasm (told from the viewpoint of his child's experience ). If you thought the pics here were good...go check out the cutie on his blog.