Sucker for a Series (and Mickey)
Now here's a blogger after my own heart--go on vacation and make a hearty series out of it! Minding my own blogging business, I happenstance upon the tail end of a series over at Drew's Marketing Minute and I wanted to share.
Titled "Marketing Lessons from Walt", it's a worthwhile series with a lot of good information...in very succinct posts (Bravo on content and brevity, Drew).
According to Drew: "As my family and I enjoy Walt Disney World, I'm going to capture some of the marketing genius that I believe began with Walt's passion and has now grown into one of the world's most powerful brands." He goes through best practices in each of his 8 installments, ranging:
- Day 1: Surprise
- Day 2: Privilege
- Day 3: Details, Details
- Day 4: Evolve
- Day 5: Listen and Respond
- Day 6: Set Expectations
- Day 7: Dance With the one that brought you
- Day 8: Knock down the barriers
I'm not yet sure if Day 3, 5 or 8 is my favorite but there's a gem in each post. Drew, here's an epiphany if you've not yet thought of it: repackage this content into a PDF for your clients and prospects (and we bloggers) and send them a special-delivery holiday package from Mickey...maybe get 'em a mousketeer hat with the word "marketeer" on it. I doubt they'd forget the lessons or the packaging.
Thanks again for sharing the insights of your vacation. Do you hear that bloggers? No rest for the weary...Drew has set the bar for us to blog on holiday.
**Update: Looks like Drew is going to take me up on my epiphany and package the series in a PDF and possibly even do the mickey-mouse "marketeer" ears, too. Drew, it will be a great piece for your clients and prospects...people like entertainment with their best practices (and, as a result, will remember them for years to come). As soon as the PDF is ready I'll promote it here--and I'm angling to get my hands on some "marketeer" ears, as well. In fact...if Drew sends them to me I'll take a pic of me in them and post it right here (and on my MySpace page, too). That's a promise and I shall wear them with pride--while you good folks have fun laughing
at with me!
Update (01.24.07): The promotion and promise above have been fulfilled. Please go here for the series PDF...and the pics!
P.S.: While not a series in best practices per se, here's another series of sorts....in a long line of tats (that's tattoos). Check out Tim Jackson's December tattoo here..and then his October tattoo here. He's giving out prizes if you can guess a certain biker thingie the most recent tattoo is based upon. Sorry readers, I can't post the pics of his tats--after all the pain that man went through it would just be wrong not to send you to his corner to view the evidence. Bravo on the ink, my friend.