Straight to Video: A dude, a drive, a sock and a kid.
Apparently the title outlays all one needs to be a viral hit. Since I'm not a dude, nor do I drive (NYC car-less girl) or have kids (NYC single girl), I probably can't hope to go viral. Though I do have a few fancy socks so maybe I've still got a shot.
All kidding aside, fellow marketing blogger Tim Jackson has caught fire through a string of parodies that are loving-while-mocking his now famed "daily drive" segments. Didn't I tell you parodies were powerful? So it seems the man we once called "Masiguy" (he's the Brand Manager for Masi Bikes) is now officially donned "The Daily Drive Guy".
- Ingenuity: Tim, who faces 2 hours on the road commuting everyday, has taken offline time online. Smart. By penning short, fun posts of daily happenings-and always showing us his "socks du jour"-- he has figured out a way to blog without being anywhere close to a computer. Double-dog smart.
- Authenticity: The thing is, Tim didn't do the daily drives to get popular, he just wanted to contribute. He's honest with us when he doesn't wake up in time to shave for work...yet somehow always manages to shave his legs for cycling. All the while sharing random thoughts that put a smile on our face--if only for a handful of minutes each day.
Many marketers would understandably ask "what's the point?", "will this sell more bikes?" I'm not sure if it will sell more bikes (or socks) but it
will has branded Tim--and is engaging a base of loyal readers. Keep driving your way into our hearts and minds, Tim.