Oh Marketers, Your Motives Are Showing (and you shine).
I wanted to create something that reflects what we value about this medium--and it's just not fair that posts get all the play when the comments have so many insights, and so much heart. Remember way back before Labor Day when I polled you guys? Of course you don't, a lot has happened since then. All the better...surprising you was part of my evil-genius plan.
I asked you one question. A BIG one: What is the single greatest point of value you receive from blogging? I sought the single, the uber, the most rewarding, robust and important point of value you receive from embracing these tools and investing your time.
The question centered on value because everything we do stems from there. Take choices: what we choose to do with our careers, which candidate we vote for, whom we choose to be our friends and how we choose to spend our time all rest in value. Same thing with motives: we're motivated and driven by those things and thoughts that hold the most value for us. So value isn't just a telling factor, it's the tell-tale factor.
With a bevy of wide-ranging results in hand I was going to make a video. But then everyone's comments flew by too fast for a 2-minute piece. So I was going to do a podcast...but having all your comments in my voice killed the whole point. It needed to be visual. Truth be told, I really wanted a mural. But where to find the wall? Plus, I can't paint for the life of me.
Most of all, it needed to depict everyone's individual contributions and then show how a lot of individual voices make for a larger, dynamic and far more powerful conversation. After all, that's what the blogosphere is, right?
So I settled on a collage (PDF here). A compilation of why--above all else--we invest the thought, time and trouble to blog. Look at what it reflects. Then look at what it doesn't. (psst: what's not on it is just as important as what is.)
I see a lot of value attributed to smarts, relationships and growth...not so much attributed to money, power and fame. In a time where marketers are called every name in the book, when findings show we're increasingly at a remove from our markets and articles claim we care far more about money than relationships, it gives me great pride to show the motivations of the marketers in this community--which increases in voices and power every single day. Thank you.
While I could only fit the keywords on the collage, full comments from each participant are listed on pages 2-5 of the document. Take ten minutes and read through them sometime. You'll likely draw the same conclusion as I but come up with different observations--yet another point of value we gain through blogging, eh?
Feel free to take a copy of it, it's yours after all.
PS: If you don't prefer downloading a PDF, a rich media version of the collage is right here.